Shopify PLR Products: How to Sell Private Label Rights Content on Shopify

Learn how to sell PLR products on Shopify, including setup tips, customization ideas, and strategies for maximizing profits with Private Label Rights content.

Shopify is a versatile eCommerce platform that makes it easy to sell Private Label Rights (PLR) products online. From eBooks and courses to templates and graphics, PLR products offer a unique opportunity for entrepreneurs to build a digital product store without the need to create content from scratch. In this guide, we’ll walk through the steps to set up and sell PLR products on Shopify, including customization tips and marketing strategies to increase sales.

What Are PLR Products?

PLR products are digital content resources sold with a license that allows buyers to edit, rebrand, and resell the content as their own. PLR products come in various forms, such as eBooks, articles, templates, and graphics, making them ideal for Shopify stores focused on digital goods.

Benefits of Selling PLR Products on Shopify

• Low Overhead: Digital products don’t require inventory, storage, or shipping costs, making them profitable with minimal investment.
• Customizable Content: PLR products can be edited to align with your brand’s voice and style.
• Scalable Income: Once set up, PLR products can be sold repeatedly, creating passive income.

Steps to Sell PLR Products on Shopify

Here’s a step-by-step guide to setting up PLR products in your Shopify store.

1. Choose a Niche for Your PLR Store

The first step is to decide on a specific niche. This helps attract a targeted audience and makes it easier to tailor your PLR offerings. Popular niches for PLR include:

• Health and Wellness
• Personal Development
• Business and Marketing
• Finance and Investing
• Education and Learning

2. Source High-Quality PLR Products

Quality is essential when selling PLR products. Use reputable PLR sites, such as PLRProductsForSale.com, ContentSparks, or PLR.me, to find reliable, high-quality content that fits your niche. Look for PLR products with editable formats, such as Word documents or Canva templates, to simplify customization.

3. Customize and Brand Your PLR Products

One of the biggest advantages of PLR is the ability to customize the content to match your brand. Here’s how to personalize your PLR products:

• Add Your Logo and Brand Colors: This helps make the content unique to your store.
• Rewrite or Add Sections: Adding original insights or examples can enhance the value of the product.
• Create Custom Covers and Graphics: Use design tools like Canva to create eye-catching covers for eBooks and templates.

4. Set Up Digital Product Listings on Shopify

After customizing your PLR products, create product listings on Shopify. Follow these steps for an effective setup:

• Use High-Quality Images: Include customized product images or covers to attract buyers.
• Write Compelling Descriptions: Explain what’s included, how the product can benefit users, and any additional bonuses.
• Set Pricing: PLR products are usually priced lower than custom products, so consider competitive pricing that still reflects the value of the content.
• Choose Digital Delivery Apps: Use Shopify’s digital download apps like Digital Downloads or SendOwl to automate the delivery process.

5. Organize Products into Collections

If you’re selling various types of PLR products, organizing them into collections can improve the shopping experience. For example:

• Health eBooks Collection
• Social Media Templates Collection
• Business Courses Collection

Collections make it easy for customers to browse related items, which can boost sales and encourage buyers to purchase multiple products.

Marketing Strategies for PLR Products on Shopify

Selling PLR products successfully requires a good marketing strategy. Here are some proven techniques to drive traffic and boost sales:

1. Offer Limited-Time Discounts

Use Shopify’s built-in discount features to offer limited-time deals. Promotions such as “20% off this week only” create urgency and encourage quick purchases.

2. Create a Lead Magnet with Free PLR Content

Offering a free sample of PLR content (such as a mini eBook or checklist) in exchange for an email signup helps you build a customer list. Once you have their contact details, you can send marketing emails with offers and new product updates.

3. Use Content Marketing to Drive Traffic

Create blog posts or articles related to your niche and publish them on your Shopify site. Use SEO best practices to attract organic traffic, and link directly to your PLR products within the content.

4. Leverage Social Media Marketing

Promote your PLR products on platforms like Instagram, Pinterest, and Facebook. Share visuals, customer testimonials, and tips related to your PLR products. Social media can drive direct traffic to your store and build brand awareness.

5. Run Targeted Ads

Consider running ads on Google or social media platforms to attract a specific audience. For example, if you’re selling a PLR course on digital marketing, you could target small business owners or entrepreneurs on Facebook.

Best Practices for Selling PLR on Shopify

To get the most out of selling PLR products on Shopify, follow these best practices:

• Choose High-Quality PLR: Quality is crucial for customer satisfaction. Invest in high-quality PLR to avoid refunds and negative feedback.
• Brand Consistently: Customize each PLR product to match your brand’s look and feel for a cohesive customer experience.
• Offer Bundle Deals: Bundle related PLR products (e.g., a social media template pack) to increase perceived value and encourage larger purchases.
• Provide Clear Usage Instructions: For complex PLR products like templates or courses, include a guide to help customers understand how to use the content effectively.
• Optimize Product Descriptions for SEO: Use relevant keywords in your product titles and descriptions to improve visibility in search engines.

FAQs

Can I sell PLR products on Shopify?

Yes, Shopify is an excellent platform for selling PLR products. With features for digital downloads, secure payments, and marketing integrations, Shopify provides everything you need to build a profitable PLR store.

Do I need to customize PLR products before selling them?

While it’s not mandatory, customization is highly recommended. Branding the content and adding unique elements increases its value and helps distinguish your products from others who may be selling the same PLR.

How much should I charge for PLR products on Shopify?

Pricing depends on the quality and type of content. PLR eBooks might range from $5 to $20, while more complex PLR courses or templates can be priced higher. Research competitor pricing and factor in the perceived value.

Which Shopify app should I use for digital product delivery?

Shopify’s Digital Downloads app or third-party options like SendOwl work well for delivering digital products. These apps automate the process, providing customers with instant access after purchase.

Is it legal to sell PLR products on Shopify?

Yes, as long as you follow the licensing terms provided with the PLR content. Ensure that you have rights to edit, rebrand, and resell the content under the PLR license.

Conclusion: Start Selling PLR Products on Shopify Today

Selling PLR products on Shopify is a profitable and accessible way to build a digital product store. By sourcing high-quality PLR, customizing it to reflect your brand, and implementing effective marketing strategies, you can create a steady stream of income with minimal upfront investment. Whether you’re interested in eBooks, courses, or templates, PLR products offer endless possibilities for entrepreneurs.

For high-quality PLR products to jumpstart your Shopify store, visit PLRProductsForSale.com and explore a wide range of content tailored to your niche.